UMBRELLA PR / PUBLIC RELATIONS
Public relations in Nairobi, Kenya.
UMBRELLA PR helps organisations in Kenya explain their work, build stakeholder trust and prepare for difficult conversations. Our public relations team is based in Karen, Nairobi.
Discuss public relationsBuild a reputation that carries your organisation forward.
A useful PR programme starts with the people you need to reach and the decisions you need them to understand. We help clarify the message, identify relevant media and stakeholders, and coordinate communication around your organisation’s priorities.
Our capabilities include corporate communications, press release distribution, reputation management, media monitoring, internal and external communications, media relations and media training. A brief may call for one of these services or a connected programme with our production and digital teams.
For sensitive issues, preparation matters. We can help develop messages, clarify spokesperson responsibilities and plan how information should be checked and shared.
What we can help with
- Corporate communications
- PR strategy
- Online and brand reputation management
- Crisis management
- Press release distribution
- Strategic communications
- External and internal communications
- Media monitoring and coverage
- Media relations
- Media training
For ongoing social media management and integrated campaign activity, explore 360° marketing.
How we plan a PR programme.
Understand the conversation
Clarify what your organisation needs to explain, who needs to hear it and which questions deserve an answer.
Prepare the message
Develop the message direction, supporting information, spokesperson responsibilities and approval process.
Coordinate the communication
Plan media and stakeholder activity around the agreed brief, with preparation for sensitive questions.
Review the response
Bring monitoring and reporting back to the original objective, then agree what the next communication needs to address.
Typical deliverables
- A communications plan covering audiences, messages, spokespersons and approvals.
- Press materials and media outreach agreed for the brief.
- An issue-response plan or media training materials where included.
- Media monitoring and a report against the agreed objectives.
Who this is for
- Communications teams aligning media, employee and stakeholder messages.
- Organisations preparing a launch, an announcement or a sensitive issue.
- Leaders and spokespeople preparing for public conversations.
What does a PR agency in Kenya do?
A PR agency helps organisations communicate with the media, employees, communities and other stakeholders. UMBRELLA’s services include communications strategy, media relations, press releases, reputation support and media training.
Can you guarantee media coverage?
Media coverage depends on editorial decisions, while public response depends on the audience. Neither can be guaranteed. We agree a realistic communications plan and report on the work carried out.
Can you support crisis communications?
Crisis management and strategic communications are part of our PR capabilities. Contact the team directly to discuss the situation and agree support availability; the enquiry form is not a 24-hour emergency channel.
How do we compare PR firms in Kenya?
Look for a clear understanding of your organisation, a relevant scope of work, transparent reporting and realistic expectations. Ask how media relations, stakeholder communication and approvals will be handled. Our company profile provides the starting point for discussing UMBRELLA’s capabilities.
How much does a PR programme cost?
We agree a quotation after discussing objectives, audiences, timing and deliverables. There is no published fixed rate card. Share an indicative budget with your brief so the team can discuss an appropriate scope.