UMBRELLA PR / 360° MARKETING
Connected marketing for organisations in Kenya.
Our Nairobi team connects digital marketing, social media and offline activity around one objective. We help organisations in Kenya choose channels that fit the audience and the brief.
Discuss 360° marketingOne strategy. Every relevant touchpoint.
More channels do not automatically make a stronger campaign. We start with what you want people to know, feel or do, then connect the central idea to the places where those people spend their time.
Our 360° marketing capabilities cover social media management, influencer marketing, experiential activity, above-the-line and below-the-line marketing. Production and PR specialists can support the same brief when those disciplines are relevant.
A measurement plan should follow the objective. We agree which signals are useful, how they will be reported and what the team will learn from them. Media spend, production requirements and partner costs are discussed in the scope rather than assumed to be included.
What we can help with
- Digital marketing
- Social media management
- Multichannel campaign strategy
- Analytics and reporting
- Above-the-line marketing
- Below-the-line marketing
- Experiential marketing
- Influencer marketing
For online reputation management and sensitive public communication, explore public relations.
How we connect a marketing campaign.
Choose the audience and action
Agree who the campaign is for, what you want them to do and the resources available to reach them.
Build the campaign direction
Connect the central message to the relevant social, influencer, media or experiential channels.
Plan content and activation
Set out the content calendar, creative requirements, publishing responsibilities and any partner briefs.
Learn from the activity
Review the agreed measures together and use that evidence to refine the next round of communication.
Typical deliverables
- A campaign brief with audience, message, channel mix and budget responsibilities.
- A social content plan, campaign assets and publishing responsibilities where agreed.
- An activation or influencer brief when those channels fit the programme.
- A reporting approach linked to the agreed audience actions.
Who this is for
- Marketing teams bringing several channels into one campaign.
- Organisations that need consistent social content and publishing.
- Brands planning an audience activation, launch or influencer brief.
Do you provide digital marketing in Kenya?
Yes. Digital marketing, social media management and influencer marketing are included in our marketing capabilities. Reputation management is led through our public relations service. We agree the channels and deliverables around your brief.
Can one team manage PR and social media?
UMBRELLA brings PR, marketing, production, digital and branding together. That allows a shared brief and message across disciplines, with a scope that identifies who is responsible for each part.
Do we need every marketing channel?
No. Channel selection should follow the audience, objective, timing and available resources. A focused programme may be more appropriate than an activity on every platform.
How do you measure a marketing campaign?
We agree useful measures before the work begins. Depending on the objective, these may include reach, engagement, enquiries or other relevant actions. A single metric is not a guarantee of a business result.