UMBRELLA PR / BRANDING
Brand strategy and identity in Kenya.
UMBRELLA PR helps organisations define what they stand for and express it consistently. Our Nairobi team connects brand strategy, visual identity and messaging with everyday communication.
Discuss brandingGive your ambition a recognisable identity.
A brand is more than a logo. Positioning, language, behaviour and design all shape what people understand about an organisation. We start by clarifying the audience, the offer and the difference the brand needs to communicate.
Our branding capabilities include brand strategy, identity design, messaging and voice, guidelines, activation, audits and refreshes. The right starting point depends on whether you are introducing a new identity, improving consistency or reconsidering an existing position.
Practical guidelines help a brand work after launch. We discuss the touchpoints your team uses, the assets required and how the identity should connect to PR, campaigns, digital platforms and production.
What we can help with
- Brand strategy
- Brand identity design
- Brand messaging and voice
- Brand guidelines
- Brand activation
- Brand audits and refreshes
For brand reputation management, stakeholder communication and response planning, explore public relations.
How we develop an identity with purpose.
Clarify the position
Understand the audience, the offer and what the organisation needs its identity to communicate.
Shape the expression
Develop the agreed visual and messaging direction, with a clear reason for the choices.
Apply it to real touchpoints
Review how the identity works across the materials, channels and situations your team actually uses.
Equip the team
Prepare the agreed assets, guidance and templates so the identity can be used consistently after launch.
Typical deliverables
- A positioning and messaging direction for the organisation.
- The identity assets and brand applications agreed in the brief.
- Practical guidance on tone, typography, colour and visual use.
- Brand templates or rollout materials where included.
Who this is for
- Organisations introducing an identity or refreshing an existing brand.
- Teams clarifying their positioning, message and visual expression.
- Businesses that need practical guidelines across several touchpoints.
What does a branding agency in Kenya help with?
Branding work can clarify positioning, identity, messaging and consistency. UMBRELLA’s capabilities include strategy, visual identity design, tone of voice, guidelines, activation and brand refreshes.
Can you refresh an existing brand?
Brand audits and refreshes are part of our capabilities. We discuss what should be retained, what is unclear and where the brand needs to work before proposing a scope.
Is branding the same as logo design?
No. A logo is one element of a visual identity. Brand work also considers positioning, language, behaviour and how the organisation is experienced across its touchpoints.
How do we start a branding project?
Tell us about the organisation, the audience, the challenge and the timing. Share existing assets or guidelines and an indicative budget. The team will discuss the required deliverables before providing a quotation.